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-- Chief Financial Policeman As well as simply to develop on it, David, we're around an 80% share today with four SKUs in the marketplace. It's around 3% to 4% of industry share. And we're having unavailable today. So we do not actually know what the potential is yet. What we do recognize is that we're scaling up manufacturing actually promptly.


So we understand that we can double, possibly triple that based upon demand without endangering quality. So we're pushing it as high as we can. We've obtained really attractive price mention on the market. And currently it's just a circulation as well as satisfaction video game.-- President And also incidentally, we're refrained, right? So we have even more drinks pertaining to market, as well as our technology group is working like around the clock to recognize what is the next variation, what is the next-generation of our beverages product to ensure that we remain to remain in advance?-- Canaccord Genuity-- Expert That's all extremely helpful - awning supports.


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And also has the federal government come back at all with potentially altering the equivalence grams that are in these beverages? Due to the fact that I would certainly think that you can't actually start marketing 2 or fours of these things till that gets modified.-- Chief Executive Police Officer Yeah. Look, I believe there is some support of it, specifically in the rural companies that offer the item.


-- Chief Financial Police officer We're dealing with it. Yeah.-- Canaccord Genuity-- Expert Thanks. Your following concern comes from John Chu from Desjardins Resources Markets. Please go on.-- Desjardins Capital Markets-- Analyst Hi. Great morning. I simply wished to follow-up on the comment made earlier regarding net revenue gradually boosting in the Canadian Rec market with more shop openings. So kind of thought it would certainly have been perhaps a bit a lot more faster growth in the coming quarters and also simply extra progressive. Can you comment on simply how you might see all those elements entering location in the next pair of quarters?-- Principal Financial Policeman Yeah, John. So look, what we've been pleasantly amazed by is stores proceeding to open even throughout a pandemic and also our most recent estimate is that by the end of this link schedule year, we could be in unwanted of 1,200 stores across Canada.


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As we dial in our supply chain as well as proceed to perform in terms of PO fulfillment, as we continue to carry out in terms of Cannabis 2.0 execution, even more drinks, even more chocolates, even more vape out on the market. As we remain to round off our value offerings and also as we remain to boost quality across the board, we see a whole lot of tailwind heading right into the following 6 to 9 months.


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And we understand that there's potentially some options coming the next 6 to nine months. Yet in the meanwhile, this has been a pretty good defensive play. Customers are still investing in cannabis - business awning. And also with more stores coming, we assume that's mosting likely to remain to open the market.


So all signs benefit Q2. As well as equilibrium of the year is actually simply mosting likely to be a feature of those stores remaining to open. Your next concern comes from Doug Miehm from RBC Funding Markets. Please go ahead.-- RBC Funding Markets-- Analyst Thanks very much, and also excellent early morning.






Look, I'll attempt this. And also David, you can enter. So two things. our website On market share, we are seeing improvements in market share. Fairly usually I would certainly say we hit a trough in the April, May time structure. And as we check out current fads on share throughout the provinces that we can really compute market share for, we do see an uptick throughout Canada in terms of Ontario, Quebec, Alberta, DC, and we're positive that that uptick is mosting likely to proceed for all the reasons I pointed out at the last concern.


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We've taken the actions of getting our supply chain in equilibrium. And we know that in the short run, that could impair our gross margin performance as we experience lower use levels. And we also recognize some of our competitors are taking a various course which is still continuing to operate at high use levels, however producing perhaps 3 or four times their sales each quarter in their harvest which places all that on their annual report, and also that's mosting likely to come back at some factor In terms of excess.




We understand that we've got continued possibility to proceed to enhance our margins. As well as we assume the concern today is to keep a well balanced supply chain versus just filling centers to keep our economic climates of scale going. So that's the course that we're taking. And why not find out more once again, we remain to believe that the following 6 to nine months for this industry are mosting likely to be extremely favorable in regards to store matters.


This ends the question-and-answer part of the call - canopy anchors. And I would currently like to transform it back to Mr. Klein for last statements.-- Ceo Yeah. Thank you once again for joining us. We look forward to sharing more development in the coming months. In the meantime, I hope all of you will certainly attempt our impressive items, see our Tokyo Smoke and also Tweed stores, explore our shopcanopy.com internet site.

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